Basic Webpage Layout and Design

Fundamentally a website is designed to carry information, whether this be about product, services or subject of interest, and so it should be functional, easy to read and appealing. Design and layout should then focus on getting the information across quickly and efficiently, as any website that looks overcrowded and hectic will put viewers off.

Flashing and scrolling text, animation and auto loading sounds all seem like a good idea at the time, but they can be very irritating to experienced website users, who just want to know what your website is about, and whether it has anything of interest to them. Keep it simple and leave out the gimmicky animations and sounds – industry testing has shown that visitors are more likely to click straight out of websites using these methods immediately, without bothering to read any of the content.

Pop Ups – pop ups carry a significant security risk, and for that reason most people have them blocked or turned off in their browsers. Avoid using them, as you will just annoy any visitors and distract them from what they came to your website for in the first place.

Advertising – this is a good way to make some cash from your website, but try and keep it to a reasonable level, and balance it with the content. Websites should be looking at a ratio of around 80% content, 20% advertising, and this should allow you to create and interesting, and profitable website. For example East of the Web (www.eastoftheweb.com) has some subtle, effective advertising, and by keeping it restricted to the top section of the website it is visible, without being intrusive:

Image Backgrounds – the point is to keep your website simple and easy to read, and image backgrounds are no good for this, creating a confusing, amateurish look, which overwhelms the text and may also cause slow loading times. If you are going to have a background, use a plain colour, leaving any design logos or images in the to the headers and borders. Successful professional websites do this so why not you!

Journalism.co.uk example:

In short – professional web design improves any website and brings better ROI

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